Sherwin Williams & the Cultural Influence of COLOR

Earlier this week, we hosted a great two-day seminar with local designers here at the steve mckenzie’s showroom and some fantastic folks from Sherwin Williams, who taught us all about the impact color has on cultures. It was an eye-opening and vibrant course, for sure, and we’re so happy to have been a part of it!


We began with the exploration of diverse cultures and how these cultures perceive color – giving us better insight into how to better serve these potential clients.

color symbolism

We then learned to identify the historical color significance of color families, which was seriously interesting! To look back and see how colors trended throughout history and how they worked together. It really opens our eyes to how we view and use color today!


Finally, we learned how cultural similarities and disparities worked among color families, keeping in mind our goal, which is to make better educated choices related to color selection. Thinking about color on a global scale and how it impacts the world we inhabit and how we can use color to better our world was refreshing way to consider colors and cultures.


We hope to host more of these seminars in the future, so if you’re interested in learning more – and earning some ASID GA CEU credits – please reach out to our team and we’ll be happy to fill you in on what’s coming up!

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