steve mckenzie’s & Design Bloggers Conference 2014 – Part 2

Thank you all so much for the positive feedback on part one of our 2014 DBC recap post! We’re so glad you enjoyed our little synopsis. We certainly had quite the experience and are excited to share our part two post, highlighting day two of the 2014 Design Bloggers Conference…

Day two started off with a BANG, thanks to the gal who needs no introduction in our book, Candice Olson!

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It was such a treat to hear Candice speak, and her “Before & Afters” were truly show stoppers! Her Keynote address shared some brilliant tidbits, including how to help clients understand the balance between the investment in an interior designer and the return on their investment. Candice also focused a good portion of her presentation on the importance of contrast in design – something we’re fans of here at steve mckenzie’s. Contrast is key, and her discussion on natural vs man-made contrast, contrast in color, textures, and styles couldn’t be beat!

One of our favorite quotes of the day also came from Candice’s Keynote: “Thank goodness for the 80’s – it supplied a lot of work for us!”

We really had a ball during the next presentation on “The Role of Social Media & Building a Luxury Brand,” thanks to the energetic Toma Clark Haines!

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Jill McKenzie & Toma Clark Haines

Her candid discussion had us dreaming of antique scouting trips to Eurpoe and champagne lunches… In addition to all of the invaluable information she shared – including, her key piece of advice to us bloggers on creating a niche for your blog. Something we’re certainly in the process of working toward.  We’re really taking her advice to heart and are looking forward to sharing what we learned from Toma (and the other 2014 DBC presenters) here on the blog for steve mckenzie’s.

Robert Neu‘s presentation on “Building a Blog Google will Love” was up next, and was absolutely fantastic. Robert is a great presenter with even better advice on a topic that has many of us miffed – finding and implementing the perfect Search Engine Optimization (SEO) formula for your blog. Utilizing SEO is so important, but many of us don’t know how to make it work in the best interest of our blog, clientele, readers, etc. We’re excited to begin implementing much of what Robert taught us, and hopefully making our blog readily searchable for all who may be interested!

The Dwell with Dignity presentation came up next – we touched on this phenomenal event in part one of this series here – and had us all practically in tears… Seeing their video of their Atlanta project was a show-stopping moment for us at DBC, and we can’t wait to work with them in the future, to continue supporting their campaign to create beautiful spaces for more deserving families! Check out the touching video they debuted with us at DBC here:

Speaking of a memorable video, the next time slot was devoted to “Growing Your Brand with Creative Videos;” presented by Stacey Bewkes and Susanna Salk</a the dynamic duo behind some of our favorite (and most inspired!) videos, from Quintessence.

For us, another big, day two, highlight of DBC was hearing HGTV’s Alison Victoria speak about using “Digital Tools and the Design Profession.” Our own Jill McKenzie was lucky enough to be invited to a dinner with Alison on the Monday night of DBC, thanks to the folks at HomeAdvisor – it was an evening to remember, for sure, and Alison was such a joy to dine with!

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Alison Victoria & Jill McKenzie

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Alison touched on partnering with technology to work together, and to help work with clients in a more effective way. Now that people have greater access to technology and the internet, it’s important we embrace it and make it work FOR us, and not against us. Great advice!

The final presentation of DBC 2014 was, so appropriately, on “The Future of Blogging;” as shared by Tobi Fairley and Jennifer Boles. Their advice is truly worth heeding, and something we’ll be reflecting on as we continue to grow our own blog. Both Tobi and Jennifer have unique blog perspectives, and the respect they’ve earned through the growth of their own brands is something we greatly appreciate. Maintaining a successful blog now, and in the future, is a job, but one we look forward to. And, thanks to this presentation, something we have a better understanding of.

All in all, a fabulous conference indeed! We’re simply filled with a renewed energy and new-found passion for blogging… So, please continue checking back for fun and informative content with a steve mckenzie’s twist.

Cheers to the 2014 Design Bloggers Conference all of the wonderful people we were lucky enough to experience it with!

steve mckenzie’s & Design Bloggers Conference 2014 – Part 1

We’re just getting back into a regular routine post Design Bloggers Conference 2014 (DBC) – and after this whirlwind conference, regular may never be again. It was a motivating and an inspiring few days, for sure! Filled with fun, fabulous advice, and friends new and old. Attending this exciting conference cemented our commitment to the blog for steve mckenzie’s and we’re thrilled to begin implementing some of what we’ve learned and what’s inspired us here with you!

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We’re sharing all about our DBC 2014 experience with you in a two-part blog series so even if you weren’t able to attend, maybe you’ll feel as if you were there, even if it was just for a bit. Or, if you were lucky enough to go, hopefully you’ll enjoy hearing about it from our perspective…

For the steve mckenzie’s team, our DBC 2014 experience begun Sunday afternoon, at the party celebrating Dwell with Dignity’s first Atlanta makeover, featuring our friends Kerry Howard (yes, the same “Tastemaker” we shared recently!) and Brian Patrick Flynn, who worked on the design of the space, and a fantastic group of DIY experts and volunteers. We were thrilled to help this great cause, and look forward to doing more in the future! On our way out, we did have a little fun at the photo booth:

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After the party, we were ready to get the DBC 2014 party started… literally, with the conference’s opening event at Atlantic Station hosted by Sunbrella and Traditional Home. It was a great time, and we met many new faces. The loft space Sunbrella had designed was just fantastic, and had us dreaming of in-town living!

DBC 2014 officially kicked off in a big way Monday morning with a Keynote address by Bravo TV’s “Million Dollar Designer,” Jeffery Alan Marks! We loved learning how he adds one thing in every space that’s an accident. What a smart way to keep things interesting!

In addition to Jeffery’s keynote address, we, like the rest of the DBC 2014 attendees, were greatly inspired by the floral on stage, including two of these amazing Ranunculus and Rose arrangements…

Stage floral at DBC

After ogling the floral, and absorbing all Jeffery Alan Marks had to share, we were ready to get to the “Business of Blogging,” an amazingly informative talk, which featured one of our all-time favorite bloggers, Palamoa Contreras of La Dolce Vita (celebrity moment!). We also met blogger, and landscaper extrodinaire, Jan Bills, of Two Women and a Hoe. Jan is a laugh and a half, not to mention brilliant. We have another blogger crush!

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The lovely Paloma, educating the DBC audience.
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Paloma Contreras and Jill McKenzie after day one of DBC 2014.

After another informative session on “Digital Content Marketing,” the 2014 Design Blogger Hall of Fame awards were announced. And, the big winner for “Best Overall Design Blog” went to none other than La Dolce Vita! Congrats to our friend Paloma on this much-deserved win!

The next session on “Building your Brand” was uuber popular. Our friend, and editor, Amy Flurry was one of the speakers and shared some secrets from her fabulous book, “Recipe for Press.” This was a session not to miss!

Celebrity designer, Timothy Corrigan offered up the next Keynote Address, and spoke to an enthralled audience on “Designing your Brand.” He spoke from such a unique perspective, sharing how he took his experiences from working in advertising to build his brand as a designer. He also doesn’t believe a room is well designed if it’s not comfortable – right on!

Day one of DBC 2014 ended with a wine tasting – yes, a wine tasting! And a fantastic talk on how to turn any topic into a lively and shareable story by Jeremy Parzen, who authors the wildly popular blog Do Bianchi, where he talks about wine and so much more!

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Each of the three wines we tasted represented a different time in Jeremy’s life, the story he told us, and how he made it shareable. Not only were the wines wonderful, so was his speech!

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Phew! That was quite a day… And to think, that was only day one. Day two was just as fantastic, if not more so. Like we shared earlier, DBC 2014 was quite an experience! We hope you’ll join us for our re-cap of day two, which we’ll be sharing here very soon!

If you attended DBC 2014, please let us know what you thought about the conference and who your favorite speakers were…