Tastemaker Tuesday – Annette Joseph

Sounds the trumpets – we’re absolutely thrilled to be featuring our friend, and acclaimed stylist and entertaining expert, Annette Joseph as our latest Tastemaker here on the blog for steve mckenzie’s!!

If you’re a part of the home design and luxury lifestyle industry, you already know who Annette is. But, for those of you who may not be familiar, we recently shared a bit about her and her upcoming photography workshop, taking place this fall in Berlin, where Steve will be joining in as the branding and social media expert, along with Christina Wedge, an amazing lifestyle and interiors photographer.

In addition to her photography and style workshops, Annette has also authored a fantastic book, “Picture Perfect Parties,” which we urge you to check out!

If you can’t tell already, we’re so excited to have this opportunity to share all about Annette with you – so, without further ado, we give you the newest member of our Tastemaker family:

Annette Joseph
Annette Joseph

Annette Joseph is an expert on entertaining, cooking, and styling. She regularly appears on The Today Show and Martha Stewart Sirius Radio. Her recipes and party ideas have been featured in Better Homes and Gardens, Epicurious, DesignSponge, MSN, The Huffington Post, Southern Living, and Woman’s Worldamong others. Annette now enjoys sharing the many ideas, tips and tricks she has gained as a nationally recognized photo stylist/producer specializing in lifestyle editorial images for magazines. With over 20 years experience, her expertise includes photo styling for interiors, food propping and special production projects. Annette currently lives in Atlanta, Georgia with her husband and 2 children.

1. Three words that describe your aesthetic?

Utilitarian, Masculine, Italian

picture perfect parties - Annette Joseph

2. Would you please share a little about your favorite space/project to date?

Oh gosh, there are so many. But I think shooting my own cookbook, Picture Perfect Parties, was probably the most exciting. Having total control of the aesthetic is a dream come true for a photo stylist and producer. My team was amazing we used my home, the home of Bill Peace and Innerpieces Antique Warehouse as locations. We pretty much had a blast everyday!

3. What’s the source(s) of your inspiration?

I live in Italy part of the year it’s a huge part of my life and my style inspiration.

4. Name three people (alive or dead) you’d invite to your dream dinner party…

Only three? Okay… Wes Anderson, Pablo Picasso, Julia Child


5. A piece of/type of furniture you couldn’t live without?

I love chairs, I own lots of them. I actually have to stop myself from buying chairs.

6. Do you follow a particular set of rules when mixing textures, finishes, etc. – how do they work for you?

I am pretty much from the gut. I have a natural ability to mix textures and colors in a design composition. Having said this, I hate color themes, so I tend to design with textures in mind not color. Italians are not about color themes at all when they decorate, they are more about textures and color composition and quality, which is completely different than designing with just color in mind, it may be why I love Italian design so much. I feel like getting away from strict color themes is something American designers need to work on.


7. Trending… What is something you are currently “into” and something you are “over?”

Right now I am designing our new home in Italy. Although it’s over 500 years old, so it’s not exactly new, but I am into external wiring and vintage light switches. Over? I am over Jonathan Adler, he needs to update his home furnishings collection. I dislike whimsy in interior design.

8. How does artwork fit into your designs?

We collect photography so that’s a must in every home. My father was an oil painter so only original artwork has a place on our walls.

9. What would be the one thing you would have if you were stranded on a deserted island?

Olive oil, that way everything would be tasty and it’s a great moisturizer as well.

10. Please share a piece of advice you’d offer to someone looking to break into the interior design industry.

The same advice I offer photo stylists, apprentice or assist someone you admire for at least 2 years. Travel as much as you can. Put in your time, work hard, read a lot, listen, and pay attention to details. Be humble, and kind and professional. Everything takes time, so be patient. In this day and age everything is so immediate but learning an artistic craft and feeling confident takes time. Enjoy the process, life is a journey, not a competition.

As much as we appreciated Annette before this little q&a session, we love her even more now – and have realized more similarities than we initially thought… Her love for chairs being one of those areas. Steve is addicted too!

berlin 1

After reading this post, you’re probably as taken with Annette as we are – and for good reason! Meet and learn from her in person, along with Steve and Christina, at her Berlin photographic workshop. It promises to be an unforgettable experience!!

Thank you so much to Annette for her participation in this series and for her friendship and inspiring work!